Glossary · Revisit Rate
Revisit Rate: how many patients come back when they are due
Revisit Rate is the share of patients who come back for their next scheduled follow-up within an agreed window. You count the patients due a follow-up in a period, then count how many of them attended. In homeopathy, where treatment runs over months, it is the clearest single measure of whether a clinic keeps the patients it has already won.
The formula, in words and as an expression
In words: count the patients due a follow-up in the period, count how many attended within your window, and divide the second by the first.
Fix the period (usually a calendar month) and the window (say seven days after the due date). Keep both the same every month, or the trend means nothing.
Why it matters more than first-visit count
A first visit tells you your marketing worked. The follow-up tells you whether the treatment and the clinic did.
Homeopathy treats chronic conditions over months. A patient who stops after visit two has not been treated, will not renew a scheme and will not refer a cousin. A clinic can raise first visits every month with Facebook ads and still shrink, because the follow-up list leaks faster than the enquiry list fills.
How to measure it from a paper register
You need the appointment register and an hour.
- 1 Pick last month. List every patient whose follow-up date fell in that month.
- 2 For each one, check whether they came within your window.
- 3 Count both lists. Divide.
The 12 who did not come are the useful part. Call them this week. Then repeat the count per doctor, because a branch figure can hide one doctor whose patients drift.
The hard part is step one. Most registers record who came, not who was due. If follow-up dates are not written at the consultation, you cannot measure Revisit Rate at all.
Worked example (illustration only, made-up demo numbers, not from any real clinic):
Kothrud branch, last month
- Patients due a follow-up
- 40
- Came within seven days of the due date
- 28
28 ÷ 40 = 0.7, or 7 in every 10
How RevisitPlus tracks Revisit Rate
RevisitPlus records the next follow-up date on the Doctor Dashboard during the consultation, so the "due" list builds itself. Patients who do not come show as missed visits the same day, on the Doctor Dashboard and on reception's screen.
The owner reads Revisit Rate by branch, by doctor and by treatment scheme, on the Owner Dashboard and in MIS Reports. Wakad against Hadapsar. Dr. Kulkarni against Dr. Shaikh. The six-month alopecia scheme against the three-month one. Owner Dashboard, MIS Reports
Revisit Rate
by branch
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Kothrud
-
Wakad
-
Hadapsar
What moves Revisit Rate
| Lever | What it does | Where in RevisitPlus |
|---|---|---|
| Follow-up date set at the consultation | Turns "come after a month" into a date the clinic can track | /features/doctor-dashboard |
| WhatsApp reminder before the date | Reaches the patient where they already read messages | /features/whatsapp-reminders |
| Same-day missed-visit list | Reception calls while the reason is fresh, not at month end | /features/follow-ups |
| One record across branches | A patient who moves to another branch still counts as returned | /features/patient-record |
Revisit Rate questions
Is Revisit Rate the same as patient retention?
What is a good Revisit Rate for a homeopathy clinic?
Does a patient who visits another branch count as a revisit?
Can I measure Revisit Rate without software?
Find out your clinic's Revisit Rate
In a Patient Journey Review we look at how follow-ups are set and tracked in your clinic today, and show where patients fall out between visits.
Last reviewed: 4 Oct 2026 by the RevisitPlus team